永恒力俄羅斯:十年書(shū)就成功故事
過(guò)去十年中,永恒力銷(xiāo)售公司已在俄羅斯嶄露頭角。今天,永恒力已被視為俄羅斯全系列物流解決方案市場(chǎng)的一個(gè)先驅(qū)者。
永恒力已在物料搬運(yùn)設(shè)備、倉(cāng)儲(chǔ)和物流工程領(lǐng)域成為俄羅斯市場(chǎng)的領(lǐng)導(dǎo)者。去年,公司售出超過(guò)3,000輛工業(yè)叉車(chē),銷(xiāo)售點(diǎn)幾乎遍布整個(gè)俄羅斯,包括設(shè)于莫斯科(子公司總部所在地)、圣彼得堡、葉卡捷琳堡和新西伯利亞等地的銷(xiāo)售辦事處,以及分布于東起加里寧格勒、西至哈巴羅夫斯克的廣闊區(qū)域的一個(gè)中央備件倉(cāng)庫(kù)及65個(gè)服務(wù)基站。回顧永恒力在俄羅斯市場(chǎng)的發(fā)展,已有多年的經(jīng)驗(yàn)積累。早在1993年,永恒力就通過(guò)一位俄羅斯經(jīng)銷(xiāo)商和一位德國(guó)經(jīng)銷(xiāo)商進(jìn)入俄羅斯市場(chǎng)。十年后,永恒力已為俄羅斯市場(chǎng)輸送超過(guò)5,000輛叉車(chē)。今天,有約20,000永恒力工業(yè)叉車(chē)正在俄羅斯服務(wù)。
在2003年第一季度,永恒力集團(tuán)決定在俄羅斯建立自己的銷(xiāo)售子公司?!盎谑袌?chǎng)的迫切需求,我們決定在莫斯科和圣彼得堡建立我們的首批樞紐中心”Stefan Demmig,時(shí)任并現(xiàn)任永恒力(俄羅斯)叉車(chē)常務(wù)董事回憶說(shuō)。當(dāng)時(shí),超過(guò)70%的俄羅斯市場(chǎng)都集中在這兩個(gè)區(qū)域。
急速的市場(chǎng)增長(zhǎng)也反映在了永恒力(俄羅斯)的快速增長(zhǎng)上。與2003年相比,公司的銷(xiāo)售量已增長(zhǎng)超過(guò)十倍,雇員人數(shù)也穩(wěn)步上升。公司初創(chuàng)時(shí),雇員不足20名,時(shí)至今日,俄羅斯已有約350名雇員。今天,在這一地球上擁有最大土地面積的國(guó)家,有約130名維修工程師為永恒力叉車(chē)服務(wù),確保物流過(guò)程的順利進(jìn)行。
“當(dāng)時(shí)俄羅斯迅速增長(zhǎng)的市場(chǎng)以及我們客戶的要求,在促使我們建立自己的銷(xiāo)售公司中起了決定性作用,”Stefan Demmig說(shuō)到。當(dāng)時(shí),國(guó)際大客戶及主要的俄羅斯客戶已在期待內(nèi)部物流供應(yīng)商能夠提供除新叉車(chē)銷(xiāo)售外,還包括二手叉車(chē)銷(xiāo)售及叉車(chē)租賃的完整打包服務(wù)。叉車(chē)租賃主要用于搬運(yùn)需求高峰期或填補(bǔ)新訂叉車(chē)交付前的空缺。具備反應(yīng)快速、有效的密集客戶服務(wù)網(wǎng)絡(luò)是永恒力成功的另一重要因素。“我們不僅出售叉車(chē),我們還具備完整、成熟的倉(cāng)儲(chǔ)及配送中心,”Demmig補(bǔ)充道?!艾F(xiàn)在,永恒力已成為俄羅斯市場(chǎng)完整物流解決方案的領(lǐng)導(dǎo)者!”
Jungheinrich has been represented in Russia with its own sales subsidiary for the last ten years. Today Jungheinrich is considered a trailblazer for complete logistics solutions on the Russian market.
Jungheinrich is a market leader in Russia in the material handling equipment, warehousing and material flow engineering sector. Last year the company sold more than 3,000 industrial trucks and is represented in nearly all regions throughout the country, with sales branches in Moscow (where the main office is located), St. Petersburg, Yekaterinburg und Novosibirsk as well as a central spare parts warehouse and a total of 65 service base stations between Kaliningrad in the west and Khabarovsk in the east.Jungheinrich can look back on many years of experience on the Russian market. It entered the market in 1993 using a Russian and a German distributor. Ten years later Jungheinrich had already delivered over 5,000 trucks for the Russian market. Today some 20,000 Jungheinrich industrial trucks are in service in Russia.
In the first quarter of 2003 the Jungheinrich group decided to establish its own sales subsidiary in Russia. “Based on market exigencies we decided to set up our initial hubs in Moscow and St. Petersburg,” recalls Stefan Demmig, then and current Managing Director of Jungheinrich Lift Truck Russia. In those days more than 70 percent of the total Russian market was concentrated in the two Russian regions.
The turbulent pace of market growth was mirrored by the rapid growth of Jungheinrich Russia. The company’s sales volume has grown more than ten-fold compared with 2003. And the number of workers has also risen steadily. Whereas there were fewer than 20 employees back when the company was founded, now some 350 staff are employed in Russia. Today around 130 service engineers ensure that logistics processes run smoothly wherever Jungheinrich trucks are operated – in the country with the biggest land mass on earth.
“Back then the rapidly growing market in Russia and the requirements of our clients were the decisive factors that motivated us to set up our own sales subsidiary,” explains Stefan Demmig. In those days international key accounts as well as major Russian clients already expected complete service packages from intralogistics suppliers. This included, in addition to new trucks, used and rental trucks. Rental forklifts are mainly employed for handling peak demand periods or bridging the gap before a newly ordered truck is delivered. An effective and dense customer service network with rapid reaction times is another important success factor for Jungheinrich. “We not only sell forklifts, we also offer complete, logistically sophisticated warehouses and distribution centres,” adds Demmig. “Now Jungheinrich is the leader in complete logistics solutions on the Russian market!”
Jungheinrich ranks among the world’s leading companies in the material handling equipment, warehousing and material flow engineering sectors. The company is an intralogistics service and solution provider with manufacturing operations, which offers its customers a comprehensive range of forklift trucks, shelving systems, services and advice. Jungheinrich shares are traded on all German stock exchanges.
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